< P > W h e n t y p o g r a p h y i s u s e d c r e a t i v e l y , i t c a n a c c u r a t e l y e x p r e s s a n d i l l u s t r a t e e m o t i o n a n d c r e a t e a m o o d . L e t t e r f o r m s c a n b e e l e g a n t a n d e v e n v i s u a l l y e x c i t i n g w h e n u s e d c o r r e c t l y . I n t h e w a y l e t t e r s a r e s h a p e d f o r h e a d l i n e s a n d l o g o s , t h e y c a n r e a c h o u t a n d g e t a r e a c t i o n o u t o f s o m e o n e . W h e n t y p o g r a p h y i s u s e d a s a n a r t f o r m , i t d o e s n o t n e c e s s a r i l y h a v e t o b e r e a d ; i n f a c t , i t c a n s t i m u l a t e t h e e y e a n d c a r r y a m e s s a g e w i t h o u t e v e r n e e d i n g t o a c t u a l l y r e a d i t . < / P > < P > W h e n l e t t e r s h a p e s a r e e m p h a s i z e d a n d b e c o m e p a r t o f t h e o v e r a l l d e s i g n , g r a p h i c d e s i g n e r s d o n t h a v e t o r e l y s o h e a v i l y o n a c t u a l p i c t o r i a l i l l u s t r a t i o n s . I n f a c t , s o m e a r t i s t s u s e t y p o g r a p h y a s t e x t u r e i n t h e b a c k g r o u n d o f t h e i r l a y o u t s , o r t h e y u s e t y p o g r a p h y t o c r e a t e f o r m s i n t h e f o r e g r o u n d . W h e n c o l o r i s a d d e d t o t y p o g r a p h y o r d i f f e r e n t w e i g h t s o r m o v e m e n t s a r e g i v e n t o i t , a l l f o n t f a m i l i e s t a k e o n t h e i r o w n u n i q u e s t y l e . A s f o u n d i n m a n y a d v e r t i s e m e n t s a n d l o g o s , s t a n d a r d f o n t s c a n l o o k e x t r e m e l y a r t i s t i c . M o s t i m p o r t a n t l y , w h e n t y p o g r a p h y m a t c h e s t h e m o o d o f t h e l a y o u t a n d a p p e a l s t o t h e a u d i e n c e i t w a s m a d e f o r m i s s i o n i s a c c o m p l i s h e d ! T h e s t y l e o f t y p o g r a p h y s h o u l d s u p p o r t t h e v i s u a l c o m m u n i c a t i o n a n d h e l p i l l u s t r a t e t h e m e a n i n g b e h i n d t h e t e x t . I n o t h e r w o r d s , h e a d i n g s s h o u l d m i m i c a n d c o m p l e m e n t t h e m o o d a n d s e t t i n g o f a l a y o u t . < / P > < P > A n o t h e r f a c t o r t o c o n s i d e r w h e n d e s i g n i n g a l a y o u t i s t o a d d r e s s t h e t a r g e t a u d i e n c e y o u a r e l o o k i n g f o r . F o r i n s t a n c e , i f y o u r a u d i e n c e i s f o r y o u n g c h i l d r e n , t h e t y p o g r a p h y s h o u l d c o n s i s t o f p l a y f u l s h a p e s a n d c o l o r s . S i n c e y o u n g o n e s p r e f e r p r i m a r y c o l o r s , t r y t o k e e p t h e c o l o r p a l e t t e s i m p l e o r r a n d o m l y p l a c e s h a p e s a n d c o l o r s t h r o u g h o u t t h e l a y o u t . < / P > < P > I n c o n c l u s i o n , i t s p l a i n t o s e e t h a t s t y l i z e d l e t t e r s h a p e s a r e a n i m p o r t a n t p a r t o f d e s i g n i n g a n d i s a f u n d a m e n t a l p a r t o f v i s u a l c o m m u n i c a t i o n . R e a d a b i l i t y i s a k e y f a c t o r i n m o s t c a s e s ; t h a t i s , i f i t i s n o t b e i n g u s e d a s a b a c k g r o u n d t e x t u r e . E a c h l e t t e r i n t h e a l p h a b e t i s b e a u t i f u l a n d i t s f u n t o s h o w c a s e t h e m a n d e n j o y t h e m e a n i n g b e h i n d t h e m . ( r e v i s e d 2 / 1 3 / 2 0 0 6 ) < / P >
Author: Debbie Jensen
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Debbie Jensen is a noted author. Debbie likes to create articles about this area.
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The Mary Jo Moore Piano Course
Sacred music piano arrangements for beginning to advanced piano and keyboard students, teachers, homeschoolers, missionaries, and all who love Christian piano music in classical style from Nashville, Tennessee.
Piers Anthony
The Books webpage has changed. You can now order the ChroMagic series from there as well as read reviews.
