If you run a mobile oil change company then there are not a lot of ways to promote public relations in the community. And yet with a little creativity you can design a Public Relations Program for your Mobile Oil Change Company. Let me explain what we did in our company to re-position our selves as a community based business and still give back to the community, which has served us so well in past. We decided to do the usual things such as join the chamber of commerce, sponsor a soccer team and buy a 4 X 8 plywood back board for the main city park little league diamond, where the city championships are played. All businesses should do these minimum things. Yet our franchisee needed more. So, we made a new program. Our mobile oil change franchisee told all the churches that they would do free oil changes for senior citizens who could not do their own if the Church paid for windshield wipers so the seniors could drive to church when it was raining. The plan worked great and then God intervened to thank us. Each time we did this the entire congregation either became our best referral service or the folks signed up themselves for our services. The moral of the story here is to be creative, give back to the community and use proper public relations to position your company as a community based business. Show you care for your town and community and they will most likely return in kind; that is to say they will show you their appreciation by partaking in what your business offers. Consider all this in 2006. |
