Confidence sells. Ever wonder if those geeks with wrinkled shirts, greasy hair, and pocket protectors will make it out of the high school commons?

They didnt, theyre still there snorting at bad jokes, pointing at girls in short skirts, and slapping their legs with that hideous thud of ignorance. They think they know where they want to go, but theyll never arrive there, because they havent achieved the level of confidence required to step outside their limited circle of friends.

Power hungry zuits in suits with wire rimmed glasses and attitude can get where they want to go because the portray confidence. Their image is clean lined, well combed, cared for, and presentable. The voice they speak with is well modulated, speaks of education, and promotes their own self-value.

Choose where you want to be, dress the part, act the part, and be the person you want to be. Empower your goals by blazing a trail of value, self worth, and ambition. Dare to be all you can be, and arrive at your destination in the manner you choose to travel.

When you endeavor to meet your own goals by being the best you can be, you work from the right perspective of building your own identity and personal brand first. Then you can work at building your business and developing a professional persona that effectively promotes the brand and market of your product.

A few ways you can effectively promote your personal brand, include:

Website Design

Newsletter

Personal Biography

Photo Identity

Logo and Brand

Present yourself in a manner you would present a product, at your very best.

Jan Verhoeff

Somewhere between college and life, Jan began to focus on other people. Her intense need to feel accomplishment in her life drove her to finding a deeper contentment than just existing in the hoot 'n holler of southeastern Colorado. While the beauty of the prairie never escaped her eye for color and beauty, the intensity of her desire kept her moving ever onward.

Summers in Michigan and Tennessee brought her closer to something, but it wasn't until much later, as an adult, mother of four that she began to understand that her need for accomplishment included sharing what she had learned along the way. It also meant that her talent for painting the dream and writing her thoughts had a lot to do with her accomplishments.

She began to focus on actually writing down her thoughts and ideas in journals, revealing her prayer thoughts and life events. Bits of paper became treasures of memory, and a notebook became an outlet of hope and a step of faith. Jan put her thoughts on paper, and began to publish them, where she found opportunity, including various magazines, trade journals, and local publications. Her interests in business and new enterprise became a resounding outlet for her talent, and wisdom for those who sought it. Jan's interest in business development became her trademark, resulting in her first book publication in !992, "Building a Business: From Scratch". This 22 page booklet was published by a local printer in a vertical brochure format, selling more than a thousand copies nation wide. It has resurfaced in college classes as the basis for college term papers, graduate thesis, and research documents for small business courses over the past 13 years.

Seeking more diverse outlets for her talents, Jan most recently has written several short stories published in various books, including: "Stories for the Trail" with the Lamar Writer's Group, "Prickly Points of Life" a combination poetry/short story collection of Jan's work, and "Coffee Clatter" a bound collection of written works originally published in a newsletter published by her daughter, Brenna, as a Sophomore Year Project when she was homeschooling at Buchanan Academy.

More recently her work is available in a newsletter she publishes weekly via email, and various blogs listed on the right side of this page.

You may contact Jan at: janverhoeff@yahoo.com