We all know the benefits of cold calling and its ability to gain new clients and take additional market share. We also understand that with such success comes a price and this price is called Cold Call Frustration. The constant rejection, the number of calls, the amount of repeat calls to the same prospect and the voicemail messages that you leave can be very mentally draining. It can consume you and strip you of your motivation. As a result, your attitude becomes affected and you turn to a pathway of negativity. If you allow cold calling to consume you then you will not last at your job very long. In this case watch out for Donald Trump because he may say youre "FIRED!"

So what can you do to conquer these frustrations? One sure-fire way to constantly stay focused and be motivated is to listen to motivational tapes on your breaks, in your sales meetings or even in your car! These personal development or self-help types of programs are empowering tools that you can use to increase your awareness of the world around you. The contents of these programs include many ideas and concepts that are considered by many as common sense, but in reality, they are not common usage.

Example personal development topics that you could listen to include a few of the following:

Positive Thinking
Goal Setting
Attitude
Stress Management

When you make a proactive effort to feed your mind of this type of self-help information you now become more aware (meaning the information that we have learned moves from our subconscious to conscious mind) of how to handle certain obstacles that we experience in lifeand in this case its cold call frustration. Here a few more tips on how you may want to embrace this new idea:

Try keeping a box of motivational audio tapes and cds in your car so that you can easily listen to a variety of speakers.

Ebay is a cost-effective website that you can use to purchase these programs.

If you can get your sales team to buy into this idea you can play different tapes at each sales meeting without cutting into your departments budget.

Incorporate what you have learned into your sales calls as a tool to reduce resistance. Your newfound enthusiasm and positive attitude have the power to alter your prospects state of mind. This means that you have the power to change their attitude and as a result you may end up changing their behavior--that means a new sale for you!

A few of my favorite motivational speakers include Anthony Robbins, Les Brown, Zig Ziglar and Brian Tracy.

As a final note, I have recently finished listening to Dale Carnegies audio book called "How To Stop Worrying And Start Living" he wrote that ones attitude is the chief engineer of ones life and you know what? Hes right! Motivational tapes are a great way to "reengineer your attitude" so that you quickly reduce your cold call frustration.

Copyright 2006 MR. COLD CALL SEMINARS - All rights reserved.

D.M. Arenzon

Mr. Cold Call, author of "114 Common Sales Objections, 153 Clever And Savvy Responses" and "How To Have Fun Cold Calling" has made over 80,000 cold calls in the past ten years (worked for companies such as CBS MarketWatch, Futures Magazine and Dartnell Publishing). In an effort to counter cold call frustration he began to develop a series of innovative cold call strategies that he now calls "The Mr. Cold Call Approach." This non-traditional approach to cold calling and sales prospecting is designed to make cold calling fun, reduce your prospect's level of resistance and finally, it's designed to inspire your prospect's curiosity. Once you have captured your prospect's curiosity (this includes your prospect's screener or gatekeeper) they will be more likely to listen to you, take your call, return your call and your chances of a sale have now increased dramatically!

Mr. Cold Call has personally spoken at Smith Barney, Brown & Bigelow, UBS, Inter-Tel, First Southern Bank, Merrill Lynch, Esslinger-Wooten-Maxwell Realtors, Bank of America, Apricot Office Supplies & Furniture, New York Life Insurance, American Express, Pre-Paid Legal Services, New England Financial, A.G. Edwards, Morgan Stanley and Docutek Imaging Solutions. Mr. Cold Call and his non-traditional approach to cold calling and sales prospecting have been featured by a number of media outlets including Selling Power Magazine and Advantages Magazine. His approach is so far out-of-the-box that it is safe to say that absolutely no one is doing what Mr. Cold Call is doing! So, do you want to know why Mr. Cold Call has re-invented the cold call as we know it today? If you are curious then I'd like to welcome you to THE CREATIVE WORLD OF MR. COLD CALL!