1. Give Presentations - offer to speak at local networking events, local business groups or events where your target market "hangs out" Speak on topics that are pertinent to your target market and which give value to them in solving a problem, inspiring them to take action or inform and educate them.

2. Write Articles - find publications that your target market reads and offer to write articles for them. This will help not only raise your profile to a wider audience but also help create a higher level of credibility as people will see you as a specialist in your field.

3. Post to Online Networking Groups - become an active contributor to forums, blogs and discussion groups and give your opinion, raise questions and create conversations with like minded people.

4. Organise and Lead Events - events that have a point be it education, relationship building or social can bring together your target audience and as the organiser and or facilitator you again have the opportunity to contribute what you do and how you do it in a different forum

5. Write a Newsletter - some say newsletters are going out of fashion. I believe a well written, focused newsletter delivered on a regular basis which isn't a covert sales pitch adds value to it's readers and creates an ongoing relationship with current and potential clients and offers information and insight of value.

In all of these channels to raise your profile there are 3 things to remember

1. Do not use it as a blatant sales pitch

2. Be genuine and authentic in your approach

3. Do it on a regular basis for the most impact

Beverley Hamilton 2005

Beverley Hamilton

Beverley Hamilton, business coach and MD of One Step Further, works with escapees from the corporate world who have or want to establish their own consultancy in their specialist field of marketing, sales, HR or IT. Her focus is on helping consultants gain more control, more clarity and more ideal clients so that their business achieves the goals that they dreamt of on breaking out of the corporate environment.

As an executive coach and facilitator, Beverley also works with newly appointed senior executives to accelerate their transition into a new role so that they achieve their objectives and their company’s expectations more quickly and more effectively.

Beverley is the author of Take Control of Your Time: 7 Straight Shooter Strategies for Success and has been published in a number of professional and business publications. She also writes a free, weekly newsletter called Quickstart, which provides, tips, tools techniques and insights into how to lead a successful consultancy and improve your personal effectiveness.

With experience as a teacher, RAF Air Traffic Control Officer and Learning and Development specialist combined with her passion for helping people excel, Beverley has enabled individuals and teams, in the public and private sectors both in the UK and overseas, to achieve improvements in personal and team effectiveness.