In my younger years, I always heard "practice makes perfect." Persuaders who take the time to craft a well structured presentation find greater success than those who don't. A properly structured presentation includes the following:

Create Interest

Make sure the other party is interested in what you have to offer. What's in it for them? How can you help them be open to negotiation and create a win-win resolution?

State the Problem

Clearly define the problem you intend to alleviate. Relate your understanding of how the need or problem affects the other party so they know that you understand exactly where they're coming from.

Offer Evidence

Support and validate your claims and concerns. Expand your credibility by giving the other side additional sources to rely on besides you. Evidence can include examples, statistics, stories, testimonies, analogies and any other supporting material that is used to enhance the integrity and congruency of your negotiation efforts.

Present a Solution

Clearly and convincingly present how your solution will meet their needs and will help them achieve their goals and objectives.

Agreement

After showing them how you can fulfill their needs, your prospects should be interested in pursuing the deal further. Then, a discussion of terms naturally follows. Work out terms that are agreeable to all.

Using this type of structure facilitates people's acceptance of what you have to offer. We all have a logical side to our minds, which results in our need for order and arrangement. If you can't be clear, concise and orderly, the negotiation will be unclear, non-concise and disorderly.

Everyone persuades for a living. There's no way around it. Whether you're a sales professional, an entrepreneur, or even a stay at home parent, if you are unable to convince others to your way of thinking, you will be constantly left behind. Get your free reports at Magnetic Persuasion to make sure that you are not left watching others pass you on the road to success. Donald Trump said it best, "Study the art of persuasion. Practice it. Develop an understanding of its profound value across all aspects of life."

Kurt Mortensen

Kurt W. Mortensen is one of America's leading authorities on persuasion, motivation and influence. Kurt spent 15 years researching personal development and motivational psychology and is currently a professor on the university level. He offers his speaking, training, and consulting programs nationwide, helping thousands achieve unprecedented success in business and personal endeavors. Kurt is author of Maximum Influence, an Amazon.com bestseller and is endorsed by Stephen R. Covey, Brian Tracy, Robert Allen, and Mark Victor Hansen.

“This is truly remarkable information,” said Dr. Stephen R. Covey, Author of The 7 Habits of Highly Effective People. “It is based on solid scientific research and extensive field experience. It contains unbelievably comprehensive and fresh new angles and insights to persuasion, using immensely practical examples.”

"This is a great,” said Brian Tracy, Author of Advanced Selling Techniques. “Magnetic Persuasion shows you how to immediately influence and persuade other people in every area of your life."

Mortensen received a bachelor’s degree in Communications/Advertising from Brigham Young University in 1992 and an MBA in Marketing and Consumer Behavior from the University of Pittsburg in 1993. He presented on the speaking circuit with Brian Tracy, Dennis Waitley, and Les Brown.

He teaches that success in every aspect of life depends on the ability to persuade, motivate, and influence others. He combines scientific research with real-world studies to provide the most authoritative and effective arsenal of proven techniques for persuading, influencing, and motivating others.

“Kurt has provided the most complete work on persuasion and influence I have ever read,” said Robert G. Allen, Author of Nothing Down, Multiple Streams of Income, and The One Minute Millionaire. “Nowhere in persuasion literature have I ever seen the art and science broken down into such thorough and easy-to-understand concepts, covering every aspect of persuasion imaginable.”