There is a right time to buy MLM leads, and there is a time when you need to untie from the wharf.

If you are just starting out in your MLM business and you are struggling with the how, what, when, where and why of marketing, buying leads might just be the right way to go. But there are some REAL traps for the uninitiated.

Be very aware that people that respond to "Business Opportunity" style ads that the MLM leads companies use to promote the dream of the work-at-home millionaire are generally speaking not familiar with any positive information about Network Marketing.

This places you behind the eight ball from the start.

All the press people read about network marketing is bad press. Media love bad news stories, because they know that bad news will outsell good news every day. This is because people generally live in fear, and are of a negative mindset.

So the conversion rates on these type of leads is lower the older the leads become, generally speaking.

The other problem that generally kills these leads is that the newbie will blast all barrels at the prospect about their great new business.

"We have the cheapest long distance rates in the country, and you can become a millionaire if you join me. It is easy! You just help people lower their phone bill."

Sound familiar?

Problem is, everyone already HAS a phone carrier. Telephone services are a commodity, and as such price, reputation and relationship are the primary determinants of choice in this market. Do you really think you will have long-term success playing against the big boys in this market?

Now don't get me wrong all you Cognigen and ACN distributors, there is a place for your services.

But never to hammer a brand new prospect in Network Marketing.

What about trying to educate the prospect about how the prices for telephony services are set in the market?

What about educating the prospect about the value of Voice Over IP (VoIP) services in reducing communication costs?

What about educating the prospect about telephone sales techniques that may help them in all of their business activities?

You see, when people use a phone, they are not buying the phone service. They are buying the rapid communication and time saving efficiency the telephone affords them. So help them do that better, then backend them with the great phone service after you have built a relationship founded on trust, and then you will have a much higher chance of your prospect joining you in your business.

So the problem with purchased MLM leads is that the MLM distributor is far too impatient in wanting the prospect to join their business. This is a killer strategy that will help you right out of this business.

The secret to success with your purchased MLM leads is patience.

Provide your prospects with great information about the benefits of your product to them, not about the great business opportunity or the company being debt-free and all the other BS the prospect could not give a fig about, and you will have much greater success in your conversion of purchased MLM Leads.

Untying from the wharf requires that you become more creative. The great wealth is held by those who are the most creative. We often think of creativity as being the ability to draw, or interior decorate, or sculpting etc. These are forms of creativity, but not creativity.

Creativity in business is simply looking at your business from your customer's point of view, and amending the face of your business to suit what your customers want. I could write another volume on this topic, so better to end now. I will say however, that changing the way you think is the most valuable activity you can do.