Every day our lives we are surround with some kind of commercials or advertisements designed by companies to influence consumers to buy their products. These commercials are not just thrown together. These are very well thought out so as to influence us emotionally, socially & culturally. These commercials are systematically placed within our media sources and are most effective.

The purpose of commercials is to influence us while at the same time producing what is called an anchor in the mind, so that when certain symbols and slogans are seen or heard it will cause the Pavlov effect.

(Ring a bell, show a dog a steak, he begins to salivate; repeat the process 3 times; by the third time you can just ring the bell the and the dog begins to salivate without ever seeing the steak.)

The symbols, pictures, music and personalities in commercials, coupled with repetition, can set up compound anchors in the mind that ticker defined recourses.

With this understanding it should be easy to see why we need to start producing our own mental commercials that relate to our success. Mental commercials are visual & or audible advertisement that we intentionally create for ourselves to influence us to go into certain mental states relatives to our success.

I truly believe that success has more to do with our internal representation of who we think we are and what we are capable of doing than many people may believe.

Building a God Commercial.

The first commercial that we need is one that influences us to produce a better relationship with God.

For me this is a biggy because it helps keep me grounded. The reason that this is important is it helps me to see that my success was destiny before my creation. In a race between 1 million sperm cells racing to one egg, I was the winner! If I can be real on this point, it was a race that I did not put myself in, and I had no chances of winning except God allowed it to be so.

What does a God Commercial look like?

> Gospel music in my car that is upbeat and uplifting

> Religious books on my desk at home and work

> Daily Bible reading

> Scheduled Prayer times

Do I make these commercials every day? No! But when I do it helps me keep my purpose in mind.

Building a Family Commercial

The second commercial that we need is one that influences us to build on our family relationships.

If your home life is not successful all other success will be shorts-lived. Do you want to empower your dreams and visions for your future? I have found the best way is to connect them with the thought of leaving a legacy for your children's, children's, children. When you die who will remember your accomplishments? When you have been dead for five years, who will even remember?

What a strong mental commercial, seeing your family's family blessed because of your success.

What would a family Commercial look like?

> Pictures of you with your family during exiting occasions.

> Pictures of your kids & grandkids playing and growing up.

> Wedding Pictures, to remind you of your commitment in marriage.

> Audio recordings of your and your wife's favorite song.

These pictures need to be on your desk or in your workspace at work and home as a constant commercial of who you are and who is depending on you! The importance of pictures is in the energy that they produce and the emotional state they can anchor us to.

Building a Vision & Dream Commercial

I believe that the fulfillment of a vision places you in a place to have your dreams. Too many people are working on a dream when they need a vision. Vision gives you direction in your life of where you are going and need to go to profit. Dreams are desires and are not really things that we have to have.

In saying that I do not want you to think that dreams are not important. Dreams empower vision. You cannot have a compelling vision unless you have spent some time dreaming. In casting vision to others we have to use words that cause them to dream with their eyes open. If you can make your vision come to life with words that shows that you really believe in it, if you can use your vision to cause others to dream, they will eventually buy into your vision.

What would your Vision commercial look like?

> A written Mission statement.

> Pictures of people that have already accomplish what you are believing for.

> Written Goal sheets.

> Meetings with successful people in your field

> Music that helps you to relax.

You have to keep your vision alive. Your dreams are the defibrillator that is used in time of failure to give your visions new life.

I hope that you will start today making mental commercials that will put you on the road to success!

(c) 2005 Copyrights WilsonMedia